Why You Don’t Need a Marketing Agency to Get More Customers
Introduction
You want more customers. You’re not sure what marketing should look like. So the obvious next step might feel like hiring a marketing agency.
But hold on.
Before you spend thousands on consultants or sign a contract you don’t understand, ask yourself this:
Do you already have someone in the business who could do marketing — if they just had the right help?
In this article, we’ll explore why you don’t need an agency to get results, and how businesses like yours can grow by building marketing skills in-house.
The Common Problem
Many small businesses hit a ceiling.
- They’ve relied on word of mouth
- They’ve dabbled in social media or flyers
- They’ve got someone on the team who’s “meant to be doing marketing”
But it’s not working consistently. So they start looking outside — to an agency.
Agencies can do great work. But for small businesses, they often bring challenges:
- They’re expensive
- They don’t understand your day-to-day business
- You still have to explain what you want (which isn’t easy if you don’t know)
That’s why training your existing team member — someone who already understands your business — can be a much better move.
Why In-House Marketing (With the Right Training) Works Better
1. You stay in control
No more waiting weeks for a reply or wondering what’s going on behind the scenes. You know exactly what’s being done.
2. They know your customers
Your team member talks to customers, hears the questions, and knows the vibe of your brand — something an agency will always guess at.
3. You build a long-term skill — not a short-term fix
When your team member learns what works, they can keep doing it — and improving it — over time.
4. It costs less and achieves more
One-time training is more affordable than a monthly retainer. And it creates results that last.
But What If They’re Not a Marketing Expert?
They don’t need to be.
They just need a clear path, practical tools, and support when they get stuck.
That’s exactly what Your Marketing Coach gives them: a structure to follow, short videos to learn from, and help when they need it.
Call to Action
If you’ve asked someone to take on marketing, don’t throw them in the deep end — and don’t rush into hiring an agency.
Start by giving them the tools to succeed.
Your Marketing Coach: Level 1 helps your team member learn how to describe your business clearly, spot what customers care about, and create messages that work.
👉 Explore the Program
👉 Or Book a Call with Rachael
About Your Marketing Coach
Your Marketing Coach provides a practical training program designed to help small and medium-sized businesses get better results from their marketing — by training the person you've already hired to do it.
It’s created by Rachael Ward — a Chartered Marketer with 30 years of experience helping businesses grow. Rachael works as a part-time Chief Marketing Officer across the UK for small-medium sized businesses and built this program after seeing assistants asked to “do marketing” without support or direction.
The course is made for the real world — no complicated theory, no overwhelming jargon. Just helpful tools, video modules, printable worksheets, and built-in support through a custom AI assistant trained on the course content.
It’s practical, proven, and built for businesses like yours.
