What Your Assistant Will Learn — and How It Helps Your Business
The Marketing Mastery Program is a practical program that builds your team members’ marketing confidence and capability, so your business gets seen more, heard more, and chosen more often.
It’s built for small businesses like yours - where time is limited, marketing often gets pushed to the bottom of the list, and the person helping isn’t a trained marketer.
This program gives your assistant the skills and confidence to take on the marketing - without needing your time or direction - so it actually gets done, and you start seeing results.
It’s designed to help your business:
This isn’t a theory-based course.
Be clearer about what it does — and how it solves your customer’s problems
Stay visible and consistent — so people remember you when they’re ready to buy
Speak in a way your customers understand and respond to
The Program Structure
Level 1: Small Business Marketing Essentials
→ Get the foundations in place
They’ll learn how to clearly describe what your business does, who you help, and why people should choose you — in words that customers understand and respond to.
They’ll also learn how to identify what matters most to your customers (their challenges, concerns, and priorities), so your messaging connects and builds trust — not confusion.
What they’ll come away with (and why it matters to you):
✔️ A clear explanation of what your business does — helping customers instantly understand how you can help them
✔️ A set of helpful phrases and messages they can use across emails, your website or printed materials
✔️ The ability to explain not just what you offer — but the difference it makes to your customer
Level 2: Tools That Drive Customer Enquiries
→ Start getting your message in front of the right people
They’ll start using essential tools — like email, your website, or social platforms — to help more people understand what you do and why they should choose you.
This helps keep your business front of mind — so you’re remembered when someone needs what you offer.
What they’ll come away with:
✔️ A steady way to keep your business seen and heard
✔️ The confidence to write updates, tips or messages that customers understand
✔️ A habit of regularly sharing what your business does — in a way that makes people want to find out more
Level 3: The 90-Day Marketing Program
→ Build a repeatable plan for marketing that doesn’t stop
Instead of last-minute ideas or 'we should really do something,' your assistant will learn how to build a realistic 3-month marketing schedule — so you stay visible and consistent.
This removes guesswork, reduces wasted effort, and gives your business a rhythm for growth.
What they’ll come away with:
✔️ A simple 3-month schedule for staying visible
✔️ Confidence in managing the business’s marketing without needing reminders
✔️ A consistent rhythm — so your business keeps showing up and attracting customers
How It Works
Each module includes:
A short learning video (under 8 minutes)
A worksheet to apply what they’ve learned
Real examples to guide them
Support through Your Marketing Coach Assistant (available 24/7)
They can work on the course for just 30–60 minutes a day — and start applying it from day one.
Support Built In
You won’t need to check over their work, explain anything, or guess what they should do next.
If they get stuck, they can ask questions and get instant answers through the Your Marketing Coach Assistant — a digital support tool trained by founder Rachael Ward.
This means they keep moving forward — so your investment pays off.
What Happens After They Finish?
At the end of each level, they’ll receive a certificate — and you’ll know exactly what they’ve covered and created.
This gives you peace of mind that they’ve built real marketing skills — and are putting them into action to help the business grow.
Give Your Assistant the Skills to Help You Win More Customers
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Been asked to help with marketing?
If you’re the one who’ll be taking this program, you can read all the info or ask a question here.