How to Support Your Assistant with Marketing (Even If You’re Not a Marketer)
Introduction
You’ve given someone on your team a new responsibility: “Can you help us with marketing?”
It seems logical. They’re organised, good with people, maybe they’ve done a few social media posts before. But now what?
If you’re not sure what marketing should look like — or how to guide them — it can leave you both feeling stuck.
The good news? You don’t need to be a marketing expert to help your assistant succeed.
In this article, we’ll show you how to give support and structure — without adding more to your plate.
The Problem
Lots of small businesses ask someone internally to “do marketing.” It’s a smart idea — but it often goes wrong because:
- There’s no clear direction
- The assistant doesn’t feel confident
- You don’t know how to help if they’re stuck
So things stall. No one’s sure what to do next. And you’re back to square one.
But with a little structure and the right support in place, your assistant can grow into the role — and start doing marketing that actually works.
What Support Actually Looks Like
Here’s what you don’t need:
- Weekly check-ins
- A background in marketing
- A 50-page strategy document
Here’s what helps instead:
1. A clear understanding of who your business helps
Make sure they know who your customers are, what problems you solve, and why people choose you.
2. Encouragement to keep going
Let them know it’s okay to start small — progress is more important than perfection.
3. Tools and training that make sense
Give them access to training that’s designed for small businesses — not textbook theory or agency-level jargon.
4. A way to get help when they’re stuck
They’ll have questions. What matters is that they don’t stay stuck. That’s why Your Marketing Coach includes built-in support.
The Role You Play
Your role as a business owner isn’t to train them or review everything they do. It’s to give them permission, trust, and a path to follow.
That’s what creates confidence — and results.
Call to Action
If you’ve got someone on the team ready to take on marketing, make sure they’ve got the structure and support to succeed.
Start with Level 1 of Your Marketing Coach. It helps them build confidence, clarity, and consistency — so marketing gets done.
👉 Explore the Program
👉 Or Book a Call with Rachael
About Your Marketing Coach
Your Marketing Coach provides a practical training program designed to help small and medium-sized businesses get better results from their marketing — by training the person you've already hired to do it.
It’s created by Rachael Ward — a Chartered Marketer with 30 years of experience helping businesses grow. Rachael works as a part-time Chief Marketing Officer across the UK for small-medium sized businesses and built this program after seeing assistants asked to “do marketing” without support or direction.
The course is made for the real world — no complicated theory, no overwhelming jargon. Just helpful tools, video modules, printable worksheets, and built-in support through a custom AI assistant trained on the course content.
It’s practical, proven, and built for businesses like yours.
